Street Sense

Street Sense, a bi-monthly newspaper dedicated to issues of poverty and homelessness in D.C., is a Godsend for many in the District. It definitely was for me.

I volunteered in their offices during the spring of 2010 and throughout the course of the year, would assist in myriad ways. During this time, Street Sense was looking for a change in branding and a redesign of the print publication. With the technical expertise of visual designer Eric Falquero, I guided Street Sense through a complete redesign of the publication. This included a new design template, restructuring different sections of the paper to strengthen the identity of Street Sense and the vendors who are the lifeblood of the organization, as well as giving clarity to the news and features components of the paper. The front cover changed to a tabloid, all-teaser front with strong visual elements to draw the reader in.

The new Street Sense debuted in December 2010 and is still going strong.

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     Street Sense - Pre-Redesign
    November 24 issue of Street Sense. The last issue before the resdesign.
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    Street Sense Redesign Mockup 1
    Cover design mockup of Street Sense, using November 24 issue as template.
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    Street Sense Redesign Mockup 2
    Inside news page mockup of Street Sense redesign, using November 24 issue as template.
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    Street Sense Redesign Mockup 3
    Inside news page mockup with new ad configuration for Street Sense redesign.
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    Street Sense Redesign Mockup 4
    Inside features page with lift-out furniture mockup for Street Sense redesign, using November 24 issue as template.
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     Street Sense cover Dec. 22, 2010
    December 22, 2010 issue of Street Sense. Launched redesign. Double-click on issue to view complete edition via pdf format.